Who we are

Africa Fruit Connect

Africa Fruit Connect is the continent’s premier fruit industry forum. It brings together farmers, agribusinesses, exporters, researchers, investors, policymakers, and innovators to strengthen Africa’s fruit sector and position it competitively in global trade.

Africa produces some of the world’s finest tropical and temperate fruits — mangoes, avocados, pineapples, apples, citrus, bananas, grapes, and emerging superfruits like dragon fruit, passion fruit, and melons. Yet, the continent accounts for less than 5% of global fruit exports.

This event aims to change that by connecting markets, promoting value addition, building partnerships, and unlocking new investment opportunities across Africa. Africa Fruit Connect supports the vision of the African Continental Free Trade Area (AfCFTA) to boost regional trade, integrate markets, and grow Africa’s role in the global fruit economy.

VISION

To position Africa as a global powerhouse in fruit production, processing, and trade while fostering inclusive, sustainable, and resilient fruit economies that create prosperity across the continent

Why Africa Fruit Connect?

Despite producing a wide variety of high-value fruits, African countries trade more with external markets than with each other. This limits regional value creation.

Strengthen Fruit trade within Africa and Out of Africa
Improve Africa’s global competitiveness
Promote innovation, investment, and collaboration
Connect farmers, cooperatives, exporters, processors, logistics companies, financiers, researchers, and buyers
Position Africa as a unified, competitive fruit powerhouse

A Pan-African fruit revolution begins here. Experience world class exhibitions, masterclasses, pitch arenas, field visits & a high-level conference.

General Objectives

To strengthen Africa’s fruit ecosystem by connecting markets, promoting intra-African trade, and linking the continent’s producers to global markets in line with AfCFTA aspirations.
Drive Investment and Trade

Showcase investment opportunities in African fruit agribusiness to unlock regional trade and export opportunities

Connect and Catalyze Collaboration

Bring together fruit value chain actors; farmers, agribusinesses, researchers, financiers, logistics providers, and policymakers to co-create growth pathways

Position Africa Globally

Build Africa’s brand in fruit production and trade through standards, certifications, and export readiness

Showcase Africa’s Potential

Promote Africa’s fruit diversity, productivity, and quality through exhibitions, product showcases, and investment pitches.

Promote Knowledge and Innovation

Share best practices and research on climate-smart fruit production, packaging, post-harvest handling, value addition, pest and disease management, and standards compliance.

Champion Inclusivity

Elevate women and youth as leaders in fruit agribusiness through visibility, training, and access to markets

Enhance Nutrition and Livelihoods

Promote fruit consumption and production as pathways to improved nutrition, rural incomes, and job creation

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